About Beancounter
Beancounter was founded on a simple idea: accountants deserve support that makes their work easier, not harder. In 2006, our founder Denis Woods — an experienced accountant and practice owner — noticed how deadlines, bottlenecks, and increasing client demands overwhelmed firms across the country. Offshore outsourcing was being promoted as the solution, but it carried risks: privacy issues, quality concerns, and a loss of client trust.
So he set out to build something different.
From day one, Beancounter has been shaped by Denis and his skilled team, who all understand the realities of practice life. We know what it feels like to chase deadlines, juggle peak-season bottlenecks, and keep clients happy while running a tight ship. That’s why our model is designed to fit seamlessly into your workflow — giving you the breathing room to focus on what matters most.
While others send work offshore, every single job you entrust to Beancounter remains right here. Our team of contractors – almost all of them are CA-qualified senior accountants with years of genuine New Zealand practice experience — live and work throughout the country. From Whanganui, where we are based, to accountants spread nationwide, we’ve built a team that understands the intricacies of New Zealand tax, legislation, and client expectations.
All of our systems development, data hosting, and security are entirely based in New Zealand. This ensures your clients’ information is consistently protected by New Zealand privacy standards, and the money you invest in outsourcing circulates back into the local economy that your clients belong to.
At Beancounter, we believe outsourcing should enhance your practice, not complicate it. For nearly twenty years, we’ve helped firms free up partners, directors, and senior accountants to concentrate on strategy and growth, while we handle the heavy lifting. Whether it’s annual accounts, reviews, GST returns, or our industry-leading Online Client Questionnaire, our services are based on accuracy, accountability, and trust.
Because when your practice thrives, so do the communities you serve.
Meet the team
behind Beancounter
At the heart of Beancounter is a tight-knit team committed to delivering smart, flexible accounting support. From client onboarding to systems integration and technical oversight, our core team ensures every engagement runs smoothly — with the right people, the right tools, and the right outcomes.
They’re the steady hands behind the scenes, ensuring Beancounter delivers what we promise.
Denis Woods
Founder & CEO
Joanna Cole
General Manager
Wilson Woods
Account Manager
Andrew Rushworth
Chief Technical Officer
Sue Robertson
Administration Manager
Tayla Mischefski
Distribution Manager
“We tried offshoring, but the risks — data security, communication gaps, quality control — just weren’t worth it. Denis, Wilson, and their team at Beancounter have been the perfect solution: trustworthy, reliable, and consistently delivering top-quality work right here in New Zealand.”
– Partner, Chartered Accounting Firm, Canterbury
